Are you curious to know more about hypnosis and how it works? Then read on... Who is Michael J. Emery? Michael J. Emery, owner of Attention Shifting, LLC, received a Bachelor of Arts in Marketing and Advertising Management from Portland State University and a Master of Arts from the Institute of Transpersonal Psychology. While studying marketing and advertising, Michael's fascination with communication grew when he saw that the stickiness of a message would determine how well an audience would remember the advertisement. He began to study communication and human behavior, which eventually led him to begin researching various communication models. Michael encountered Ericksonian Hypnosis and NLP (neuro-linguistic programming) in which he found a system of empowering beliefs that explained the processes behind human behavior and created the resources necessary for personal development by design. Because of his passion for self-improvement, Michael found transpersonal psychology, the extension of psychological studies into consciousness studies, spiritual inquiry, mind-body relationships and personal transformation. Carl Jung first coined the term transpersonal (uberpersonlich) when he used the phrase transpersonal unconscious as a synonym for collective unconscious. Transpersonal psychology looks to historical and contemporary leaders, saints, prophets, artists, heroes, and heroines for models of full human development, and of the growth-oriented nature of the healthy human psyche. In this field, Michael's studies examined models for full personal development by identifying the strategies for motivation and inspiration used by his personal heroes to create meaning in their lives. Michael believes that everyone has the right to understand the mental and cognitive processes behind their behavior and has the freedom to explore their individual identities and missions in life. His commitment to his clients is to empower them upon their personal path.